Yesterday was my online warning, but today I want to give
you 5 reasons why printed marketing items will never go out of fashion and in
my opinion need to be used at every point of the decision making process.
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| Much easier and engaging than a tablet |
Here are 5 reasons why I love print:
- 1. Unless you are in a cave or going through a tunnel, or its night time – you don’t need a power source to read printed items. It might not seem much, but the fact that you can pick up a brochure of leaflet and engage with it without having to peer at a screen is often overlooked.
- 2. Print is instantly portable. You can hand a brochure or leaflet to a colleague, you can even use it to start a debate. You can add notes. You can fold it up and stick it somewhere safe. Printed items are just brilliant for getting messages across.
- 3. Using variable data printing each printed item can be personalised, with relevant copy, images, graphics, tables, and colours all being changed according to who its being presented to.
- 4. Printed marketing material is one of the most effective ways of putting your brand in the hand. There are hundreds of different papers and finishes that you can utilise to enhance your brand – a screen is just a screen. There is no texture and no tactile relationship possible with a screen.
- 5. It’s not expensive and with digital printers and new offset technology you don’t have to produce 1000’s if you just want 50
There are loads of other reasons why print for me is still
the media of choice, for raising awareness and educating your new and existing customers about what makes you and your business special.
If you are set against it I suggest you visit your local
printer and ask for some ideas on how they can help you grow your business.
Many printers are reengineering so that they become cross-media specialists.I work with quite a few and frankly they can give most
creative agencies a good run for your money.
Image courtesy of stockimages at FreeDigitalPhotos.net
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