Social Marketing is not new

It's all social this and social that at the moment.

You can't move for emails, white papers, free guides and "social" events all pointing out that without a strong social presence you are doomed.

Well for the younger audience let me give you some sage like words of wisdom.

Social marketing has been around for year and includes:

• Taking out prospects and clients to lunch
• Meeting new contacts at networking events
• Meting business contacts down the pub
• Going to visit prospects and new clients
• Phoning and talking with a prospect
• Having a fun day out with a client's company team
• etc etc

Now you may have spotted a theme here. All the above mean you actually have to meet and communicate and indulge in real dialogue.

And it's been around for years.

So yes do have some fun with social media/marketing but worry about those of us who actually go out and meet your clients!