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Tuesday 14 April 2015

Why dogs would succeed in any sales and marketing job

We have a small, and I mean small, rescue dog called Dinky - see image!

I may be small but I'm all dog!
Dinky like most dogs would be great in most sales and marketing roles because he has 5 traits which are critical for success:
  • Persistence - if one of us won't feed him then he will find one of us who will and then if that fails he will bother one of us again in the nicest possible way. BUT HE WILL GET FED 
  • Boundless energy - he will keep on going even if he is knackered because he loves being out and about and doing things
  • Knowing the rules - he knows not to do things which will get him in to trouble, or at least not get found out
  • Being individual - he has a real and genuine personality for being friendly and nice to people and very nice to children and not bark and make a fuss at the slightest thing - unless he sees a cat!
  • Being confident - although he weighs in at less than 4 kilos he confidently approaches bigger dogs and gets on well with them
Sales and marketing roles are becoming very complex and very fast. The average in post time is less than 3 years and in some senior position can be half that.

You still have to be technically competent and always on a learning curve, but that's just the stuff you have to know. As a person you must have the above "Dinky" qualities in abundance if you are to survive and prosper.

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