How to create a great headline - part 2

Here are 5 types of headline to get you thinking  - once you start to think of the media and the target audience you're half way there. I still see hundreds of ads which have the company name as the headline.

Who gives a monkeys that the headline says Blogs and Sons. Much better to have 50% Discount of all Double Glazing - Offer ends on the 31st Jan. And then put Blogs and Sons next to the phone number where is does some good. But the ego's of petty business people sometimes get in the way!

Dinky says " I like ads about food"

Here are 5 of my favourite headline styles or types:

Numbered reasons - 7 Reasons Why Your Ads always Under Perform, or 5 Simple Steps you can do Today to Save £300 on your Heating Bills

Being Provocative - Your Ads are Probably Wasting you Thousands or  Can you Really Trust your Business Partner?

Making a promise which has a big benefit - Invest in Bespoke Training and see 30% Improvement or Your Money Back - 40% Better Ink Usage Guaranteed

Information that helps -  Master Google+ in 10 days, or Secrets Advertising Sales People Don't Want you To Know

Ask a question - Do you want to be your own boss? or How much weight did you really want to lose?

Here's something to think about.

If you spend two hours thinking about the headline for your next bit of marketing collateral, it's probably 1 hour 50 mins more than most of your competitors!