Written 20 years ago it seems to have had little impact on politicians and bankers and they and others in similar positions are paying a heavy price.
But so are the majority of us mere mortals who now have to deal with very long term economic consequences.
But in the micro world we operate in trust is something we have to have in the people we work for and with. And we have to be able to gain the trust of everyone who can help us to achieve our personal and business goals.
 |
| Deep down can you or your business be trusted? |
From a marketing and communications perspective here are 3 things you can do today to improve how trustworthy you and your business is perceived:
- Stop paying your bills late as a matter of course. Stop holding onto money which offers you no interest but damages the way you are perceived. If there is a short term issue let people know and in my experience they will always help you trade out of a situation and enjoy with you the better times ahead.
- Stop saying one thing and not delivering - it can become a habit and you make yourself and your business look unreliable.
- Start treating your employees with respect. Make them feel valued. Don't humiliate them, and make them fearful for their security. Remember you only have them for a few hours each day, the rest of the time they are free and will let everyone know what a crap boss you are. Your staff, suppliers, and associates are you biggest FREE ambassadors
Ask yourself a serious question - are you a trustworthy person? Is your business perceived as being worthy of being trusted.
If you're not 100% sure then work out why and do something about it, because it will be having a corrosive impact on the quality of people you can employ, the ability to get the best suppliers to work for you, and most importantly the ability to improve profitability and productivity.
Image courtesy of Stuart Miles at FreeDigitalPhotos.net
No comments:
Post a Comment