What is your marketing motivation?

Why do you bother with marketing?

Is it all about profit?  Or is it all about the product or service benefits? Is it about raising awareness of the thing you love to do and can do well,  and you hope will bring in some money?

Whatever it is unless you market with the right fundamental attitude you will fail.

What really motivates your marketing?

The secret is not why you market what you do it's the way you get up in the morning and go about it.

The only mindset or key attitude you need is the right motivation - and that is:

To Always Exceed Expectations

If you do everything connected with your marketing with this attitude you will succeed. 

If you consider the other person whether a client or supplier as a possible advocate for your business or organisation and you always try to exceed there expectations you will succeed. 

If your key motivation is to make everyone who can influence the success of your operation to really be impressed with what you do and how you go about it, then YOU WILL SUCCEED

Because there are so many scumbags out there whose main motivation is to:

• Screw the customer
• Pay suppliers late or not at all
• Make false claims about their products or services
• Never deliver on-time
• Ignore complaints
• Etc.etc

You must do everything, say everything, deliver everything, driven by the desire to exceed the expectations of everyone all the time.

Image courtesy of David Castillo Dominici at FreeDigitalPhotos.net