Bare Bones Business Comms

You can get the feeling sometimes that you have to have a lot of things in place in order to operate a successful business.

Online, offline, optimised, positioned, bridged, etc etc all before you can actually start.

It's useful to consider what you are trying to do - and the bottom line is you are trying to match your products or services to the immediate or short term needs of a decision maker.

So a person has a real problem and your service or product can provide a solution with the end result is that both a happy. The person no longer has the problem and you have made a sale.

Yes you need wood for a fire - but you have to light it first. 

So as you prepare for another week of worrying about your complex marcomms objectives for the next quarter - always keep in mind the reality of what you have to do.

Just make sure that when a decision maker has a real of perceived problem you can be visible enough of have created enough awareness so that what you do can be part of the solution.

But don't be passive and wait for your SEO or SMO to bring in on.

Do something radical - contact decision makers who you know are hurting and offer them some solutions.

The next 24 months across all markets are going to be TIGHT and COMPETITIVE - so keep it simple and make sure as many people know about you and what you do.

Oh and if you're crap at what you do - stop and do something you are good at.