The best U is You

I work with one particular client.

Great business, top of their market, always exceeding customer expectations, and a strategic plan for the future that included  well thought out vertical and horizontal integration over the next decade.

And it gets better – a set of brand values and a USP that is well understood both internally and externally.

But now it gets even better because the real “unique” was not in the service and product proposition, but in the atmosphere and culture that was coming out of the walls. Calm, professional, customer focused, team orientated and everyone being immensely proud to come to work and be part of this business – it cannot fail and will only get better and better.

How do pick the best one - why should anyone do business with you?

So how about your business, what’s really unique about you and your team, or are you once again blowing the ashes of deceit off your best set of smoke and mirrors – I know a few that are, and thankfully this protracted recession will finally finish them off for good.

Be happy if you know that every job you do offers great value and exceeds client expectations, be happy if you know that you offer a product or service that is truly excellent, and be happy because you know that even if the economy gets a little more complicated, you and your business will survive.