Who signs the cheques

Yes I know the cheque is rapidly becoming a payment method of the past, but a title "who presses the button on the BACS payment" did seem a bit daft!

This is a really simply concept and one which I hope might improve you cash flow.

I can sit here in my nice warm office and post this and that, Tweet like the best of them, add to walls, send out emails, get my SEO spot on etc etc. So what.

None of that will ever result in an order being placed or an invoice being paid - because you need a human being to place an order and then pay the bill.

When I was alive even though I loved my Dad - I couldn't sign a cheque

You have to be able to build relationships of value. You have to get out and of your sorry arse and meet with real people and gain their trust and convince them by your actions that you are not full of shit.

And no amount of social media will do that - in fact if you raise expectations and then can't deliver you will be in real trouble.

So please please remember that no twitter handle or facebook page has ever signed a cheque - OK affiliate links on your page can generate a passive income, but unless that's your core income I suggest you actually get out and meet your prospects and turn them into clients and then allow them to become your advocates.